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The 10 E-commerce Statistics To Know In 2019

1. Amazon and eBay receive over 310M unique visitors monthly (Statistica)

It’s nearly impossible to not notice the popularity of Amazon eBay, it’s up to you whether this will help or hurt your business. By leveraging marketplace integrations to some of the biggest online stores a retailer can access a wider audience than ever before. There has never been a better time to consider selling on new marketplaces.

2. 84% of distributors plan to spend more on e-commerce this year (Statistica).

The vast majority of distributors are taking their B2B sales online to save time and money while making their products more accessible. Distributor pricing and shipping models can be incredibly complex, preventing many people to make the jump to online. Most distributors are now utilizing platforms directly integrated with the accounting software, reducing the initial set-up and maintenance of their site long term.

3. You can increase your checkout rate by 70% just by offering the right payment options (Nielson)

Most websites allow for credit card payments, but only 42% of people prefer to pay with credit card (Statistica). What about the other half? Ensuring you provide the right payment solution reduces the number of customers you lose at check out. When considering your next ecommerce solution, consider one that offers multiple payment providers, including PayPal, your favorite Credit Card process, and even debit.

4. Generation X Shop More Online Than Baby Boomers and Millennials (KPMG)

The greatest purchasing influences for Gen X are no longer online reviews, lengthy articles or recommendations from family and friends — Decisions are made while browsing social media, through influencers, and YouTube. Have you adapted your marketing strategy to take your product to the forefront of 2019’s biggest spenders?

5. 55% of people will abandon their cart due to unexpected additional fees, such as shipping and duties. [Baymard]

Flat rate and free shipping are going to ensure you keep the most customers through checkout. Free shipping doesn’t work in your industry? Integrate with several shipping providers to provide accurate, predictable rates while giving your customers the option that works best for them.

 6. 64% of consumers will click on a Google ad when they’re looking to make an online purchase [Wordstream]

Over half of those actively looking to purchase products have no issue with clicking an ad on Google, making investments in Google advertising and analytics a no-brainer when planning your next marketing movings.

7. 65% of customers will price check on their phone while in a physical store[KPMG]

You don’t have to be down the street to compete, you just need a great mobile theme. By making your prices easy to find and mobile-friendly you’ll be competing around the clock with brick and mortar and web competitors. 36% of people say their decisions are primarily based on price, make sure yours are easy to find.

8. E-mail marketing has an ROI over 4400% [Campaign Monitor]

We’ve all wondered how sending more emails might increase traffic, or whether the subscription to an email marketing site will see the returns we hope for. The numbers are in, and the answer is obvious: Start your campaign now. Not sure where to start? Try integrating your site with Constant Contact or MailChimp to easily build a list of clients.

9. Mobile users have a cart abandonment rate of 85%[Barilliance]

Every ecommerce store needs to address cart abandonment, what’s your strategy? Retargeting ads, abandoned cart notification, clear shipping, and product costs, and a simple, one-page checkout process are all easy ways to ensure your customers.

10. 54% of people will purchase a product they previously abandoned [VWO]

Nearly half of your abandoned carts can be recovered if your customers stay informed. Combine your e-mail marketing campaign and abandoned carts data to ensure your customers stay informed about sales, coupons on price reductions.

 

SEO Best Practices

We are constantly asked by our clients about SEO, both in terms of best practices and how to improve search engine ranking overtime.

We don’t offer any in-house SEO services at Terracor but we are experts in our field and are very well equipped to give our clients advice on best practices in order to receive favourable search rankings.

So we wanted to create a simple post to highlight the best practices so you, our clients, could refer to this as needed overtime and hopefully ensure your SEO initiatives bring you the success we want you to have in your online business.

Instead of rehashing all the information already available we wanted to point you to a fantastic document that already details the necessary information, and even better it was created by Google themselves.

search-engine-optimization-starter-guide

Click here if you’d prefer to download the document for offline viewing

Note: some of the advice in the document is very low level and refers to web page structure and how it should be built but don’t worry, whenever you see these details you can safely ignore them knowing that zeckoShop has taken care of this for you. We’ve supplied lots of screens in the zeckoShop admin panel that allow you to make changes to these areas if needed without having to worry about the intricacies of web development.

A few important notes specific to zeckoShop’s SEO implementation:

  • Page Titles: zeckoShop will set a page title using a default value determined by the system. What this default is will depend on the page in question but as an example on a product details page the product short description is used as the title. Importantly, the title of a page is used as the first and main line of text in any search results so if the default isn’t what you’d like to appear in search engine results then make sure to change it in the zeckoShop admin.
  • Page Descriptions: Similarly to page titles zeckoShop uses a default here. Returning to the example of the product details page, the product long description is used by default for the description. Google may use this as the description of your page in search results so again make sure if the default description isn’t what you’d like displayed in search results that you change it through the zeckoShop admin portal.
  • URL Structure: zeckoShop also has a default URL structure that out of the box is not SEO friendly. It’s important that you use our admin tools to setup your SEO friendly URLs which can be done on a per page basis but the best approach is to use or permalink rules feature which allows you to setup the general structure of your URLs and then let zeckoShop create your URLs for you without any intervention. This means whenever you create and upload new products to the site that you don’t have to do anything for the product URL to be SEO friendly. This is a huge time saver!
  • Sitemaps: zeckoShop provides the ability to generate a sitemap with a click of a button. Just remember that whenever you add or change categories and products that you regenerate it to ensure the latest version is available to search engines.
  • Mobile: As an additional offering we can create both a desktop and mobile specific version of your site. Not only is having a mobile optimised site required for good search engine ranking but we also ensure that both are served from the same URL. This is a great convenience as it means your users only have to worry about a single URL, you only worry about maintaining data and settings for a single site and search engines don’t need any special instructions when crawling your site.

Good luck in your SEO endeavours and remember we are always here to help.

A/B Testing

What is it?

A/B testing (also referred to as split testing) is a method used to compare multiple (typically 2) different versions of the something to determine which one performs best.

You can compare almost anything on your site from different versions of a specific page, to different copy for a particular area or even the availability of a particular feature.

Let’s say you already have a banner on the top of your home page but are unsure whether that or another one you have would work best on your site and be more favourable to your users.

Instead of having to guess or make that decision uninformed A/B testing can be used to give you the information you require to make the right decision on which should be placed on your home page.

How does it work?

Going back to our home page banner example you would create what’s called a variation on your home page where you have a version with the alternate banner.

Then using A/B testing tools you could direct 50% of your website traffic towards your current page and 50% towards the variation of that page.

After a certain amount of time, let’s say a week, you could then view the statistics to see which one performed better based on whatever metric you choose to use e.g. purchases completed, specific category page visited, products reviewed etc.

You of course aren’t limited to a single variation or indeed the positioning of an element. Again in our banner example we could have set up 3 variations, and chose not just a different banner but different placements on the home page.

Why should you use A/B testing?

The main reason to use A/B testing is to allow you to make the right decisions for how your site looks, behaves and supports your users based on actual proof on what your users prefer and how they use your site.

To often we assume what our users will like, particularly when we’ve been in our industries for a long time and have relationships with those that use the site but unfortunately it’s incredibly hard to truly determine what works best without actually experimenting and tracking what does in fact work.

How do I implement A/B testing on my site?

A/B testing strategies can vary from incredibly simple (like our home page banner example used in this post) to very complex ones where there are several variations, metrics, specific audience types etc.

We have a suite of tools at Terracor that we can use to implement whatever strategy you want so just reach out and we’d love to work with you on implementing a test plan for your site.