Global retail has already gone online, with e-stores popping up all across the web—-polished photos of products brandished on user-friendly sights, add-to-cart functions that tempt and tantalize offline customers and new consumers, the convenience of online payments and select couriers shipping orders to your very doorstep.
For years, ecommerce has witnessed a steady rise worldwide. Data from Digital Commerce 360 predicts that global ecommerce sales will reach $3.64 trillion by the end of 2020, which shows a 17.9% increase from $2.93 trillion in 2018.
Meanwhile, CBRE anticipates ecommerce sales to hit $892 billion in the US alone. With these numbers, it’s no wonder that most enterprises are dabbling in online retail and acquiring ecommerce platforms. However, this is just the first step to establishing your store’s online presence and gaining success from it.
Here are some tricks and tips on how to streamline using your own ecommerce software:
- Seek guidance from the experts
In order to optimise the functions of e-commerce software, online retailers need to put up clear metrics for growth, which platform vendors can help you hit. Benchmarks of success vary from company to company, so it’s important to partner with an expert or a team that will aid you in delivering your goals and constructing your future.
Consider seeking out full-service tools from only the top ecommerce software rather than outsourcing piece-by-piece initiatives to various vendors. That way, your projects will be more cohesive and your key takeaways will be more comprehensive. Select knowledgeable experts with diverse technical experience who will wisely recommend you what’s right for your brand and not just what’s on trend.
Although there are plenty of ecommerce software features, what makes store builders like these stand out is the broad range of customization options that don’t demand a lot of technical expertise for you to be able to use them. Just a crash course or two would be enough to make a difference in your e-store.
With an ecommerce software, you can select fonts, change site colors, organize pages, and upload photos with your platform’s preloaded stock photo collection. There are even ecommerce platforms that provide you power for total customization so you can create responsive and mobile optimised websites.
In addition to having the simplest design tools, most ecommerce platforms allow you to have one of the key features of an ecommerce website: having various payment methods as well as shipping options. This is important because integrating with advanced payment and shipping ecommerce solutions is one of the most tried and true methods for acquiring more conversions than your competitors. Besides this, you can also assign shipping couriers depending on geographical delivery zones.
As for earning consumer trust, you can implement SSL certification to fortify data security. SSL certificates are the strongest and most versatile protection that can be issued to your ecommerce site. It’s fairly inexpensive and most of all, it makes it easy for e-stores to protect sensitive data.
If fundamental features such as these don’t exist on your e-store, then there’s no chance for you to scale growth. Personalisation is important in running an online store, so get the team behind your website development to implement these right away and make the most out of your ecommerce platform’s features.
3. Create a marketing plan
There’s a common misconception when it comes to launching ecommerce platforms. Brand, even those with built-in target markets, believe that if they build or expand their business, the success will surely pour in. However, such a magnanimous move requires reevaluating and taking stock of your brand.
You need to ask your company the following questions: How does your current customer base appear? Are you selling them an item or offering them a service with present market acknowledgement? Are you rolling out a shiny new product in hopes that you can convert offline patrons into online ones? Do you have enough budget for acquisition and attracting traffic? Would your brand be better off from existing traffic in a popular online marketplace?
Be it a platform or a product, any successful launch demands marketing budget and scope determination at the outset; hence, the importance of ecommerce marketing and the right online store marketing strategy.
Ecommerce marketing promotes your online shop through an array of marketing channels to potential customers. It helps you in driving traffic to your e-store, which is why we can also dub it as a bigger internet marketing scheme.
This strategy can assist in developing brand awareness, increasing customer loyalty and eventually, boosting revenues, so if you want to drive more customers towards your online store, purchasing the top ecommerce software is not enough. A marketing strategy is a crucial companion for it.
For example, we all know that organic traffic is necessary for any ecommerce store to thrive in the long stretch, but putting out content is not sufficient these days, especially since there’s so much noise out there in the online market. You also need to promote your products and services. This is where link building services and other marketing strategies help you in standing out from social and PPC campaigns, pushing you forward in the rat race.
4. Always aim for advancement
Like all things in the virtual realm, online retail is currently ebbing and flowing. Innovations from tech giants such as Instagram’s new marketing opportunities keep the entire ecommerce sector at the edge of their seats. Because of this, ensure that you never miss a beat on your performance. Monitor and test your marketing and user experience scale and optimise based on what you can take away from it.
Launching or maintaining ecommerce platforms also means plotting for their complete life cycle as well as calculating your patron’s lifetime values. Customer retention requires a deeper understanding of what’s propelling your online store’s traffic and conversions. It also requires a realization that both of these are shaped by user experience, which can be crucially proven by insights from regular testing.
Upon starting, keep in mind that you will need to exert optimization in two unique areas throughout the course of time to stay ahead of the competition: your ecommerce software by incorporating new and more developed features and your business by adding new items, options and services.
5. Familiarize yourself with security upgrades
There has been a massive increase in the level of electronic trade since the internet’s widespread global penetration. A broad range of commerce is conducted online, including electronic monetary transfer, supply chain supervision, internet marketing, online transaction processing as well as inventory management solutions, among others.
With this gigantic uptake comes a slew of security threats, and ecommerce software features must always consider meeting four integral requirements: data privacy. Information integrity, identity verification and non-repudiation. Furthermore, online retailers must also protect clients against a number of external security threats, especially DDos.
Customers can rest easy knowing that their data is secure thanks to measures like SSL certificates, anti-DDos protection, cutting-edge firewall setup, intrusion alerts, and daily security audits, among others.
The most important tip
When it comes to ecommerce tips, here’s the most important one: stop making excuses and just start now. If you’re still searching for an ecommerce software to help you out on your business, financesonline.com revealed a list of the best POS systems for starting enterprises.
The success stories you’ve heard about people kickstarting a company and making five to seven figures are real. Believe in yourself and practice these techniques because you’ll succeed quicker if you do.